Marketing: Campaign Creation

Problem Statement

Creating a marketing campaign involves naming the campaign, selecting channels, defining audience segments, setting budgets, and configuring creative assets. This is a multi-field write operation with complex parameter schemas.

Why Human-Only Semantics Fail

• Campaign creation forms span multiple tabs/steps
• Channel selection uses custom chip components
• Budget inputs don't declare currency or constraints
• Audience segment pickers are complex filter builders with no schema

Why Scraping Fails Here

• Multi-tab forms don't exist as a single DOM snapshot
• Rich text editors for creative content use contenteditable or iframes
• Audience builder components are deeply nested interactive trees
• Draft save and publish are distinct actions but look like similar buttons

How AXAG Eliminates Scraping

campaign.create declares the full parameter schema including nested objects for budget and audience. Agents construct a valid request without navigating form UIs.

Annotated UI Example

Marketing — create campaign

<button
  axag-intent="campaign.create"
  axag-entity="campaign"
  axag-action-type="write"
  axag-required-parameters='["name","channel","audience_segment_id","budget"]'
  axag-optional-parameters='["start_date","end_date","creative_asset_ids","tags"]'
  axag-preconditions='["user must have campaign_create permission"]'
  axag-postconditions='["campaign created in draft status"]'
  axag-risk-level="low"
  axag-idempotent="false"
  axag-description="Create a new marketing campaign"
>Create Campaign</button>

Semantic Manifest Excerpt

Manifest — campaign.create

{
  "intent": "campaign.create",
  "entity": "campaign",
  "operation_id": "campaign_create",
  "action_type": "write",
  "parameters": {
    "name": { "type": "string", "required": true, "maxLength": 200 },
    "channel": { "type": "string", "required": true, "enum": ["email","sms","push","social","display"] },
    "audience_segment_id": { "type": "string", "required": true },
    "budget": {
      "type": "object",
      "required": true,
      "properties": {
        "amount": { "type": "number", "minimum": 0 },
        "currency": { "type": "string", "enum": ["USD","EUR","GBP"] }
      }
    },
    "start_date": { "type": "string", "format": "date", "required": false },
    "end_date": { "type": "string", "format": "date", "required": false },
    "creative_asset_ids": { "type": "array", "required": false, "items": { "type": "string" } },
    "tags": { "type": "array", "required": false, "items": { "type": "string" } }
  },
  "preconditions": ["user must have campaign_create permission"],
  "postconditions": ["campaign created in draft status"],
  "risk_level": "low",
  "idempotent": false
}

Generated Tool Example

Tool — campaign_create

{
  "tool_name": "campaign_create",
  "description": "Create a new marketing campaign",
  "input_schema": {
    "type": "object",
    "properties": {
      "name": { "type": "string", "maxLength": 200 },
      "channel": { "type": "string", "enum": ["email","sms","push","social","display"] },
      "audience_segment_id": { "type": "string" },
      "budget": {
        "type": "object",
        "properties": {
          "amount": { "type": "number", "minimum": 0 },
          "currency": { "type": "string", "enum": ["USD","EUR","GBP"] }
        },
        "required": ["amount", "currency"]
      },
      "start_date": { "type": "string", "format": "date" },
      "end_date": { "type": "string", "format": "date" }
    },
    "required": ["name", "channel", "audience_segment_id", "budget"]
  },
  "safety": { "risk_level": "low", "idempotent": false }
}

Constraints & Safety Notes

• Creates in draft status — not yet live
• Budget amount has minimum 0 constraint to prevent negative values
• Requires campaign_create permission
• Not idempotent — calling twice creates two campaigns